Itchy Pet Protocol

Does this look familiar? 

The itching. The paw licking. The scratching. The flare-ups that keep coming back. When your pet can’t get comfortable, it’s hard for you to relax, too.

  •  Can’t stop licking? 

    The paw is red, the licking keeps starting again, and you just want your pet to feel comfortable.

  •  The redness is back? 


    You find another irritated patch and wonder why your pet’s skin won’t settle.

  •  Scratching at sore ears? 

    The scratching and head shaking keep coming back, leaving you both worn out.

  •  Paws red and sore? 

    Even when you try to soothe them, your pet keeps going back to lick.

 The itch can be more than skin-deep 

Itchy skin can have many triggers. The Itchy Pet Protocol brings together daily gut and immune support with gentle care for irritated paws, ears, and skin, so you can support your pet from the inside and outside.

Start with daily gut & immune support


Gut & Immunity+ is a daily probiotic and functional mushroom powder for dogs and cats. It combines 18 strains of probiotics with prebiotics, postbiotics, colostrum and beta-glucans to support the gut microbiome, digestion, immune function and skin health.

Explore Gut & Immunity+

Lean Mass+ recovery support


Lean Mass+ is a daily functional mushroom powder for dogs and cats. In the Itchy Pet Protocol, it complements Gut & Immunity+ with added support for the gut lining, nutrient absorption and tissue health.

Explore Lean Mass+

THE ITCHY PET PROTOCOL

Does your pet keep itching, licking, and scratching?

Explore how each part of the protocol supports your pet, inside and out.

STEP 01 / 03

Support starts in the gut

Paw licking, skin discomfort, and digestive upset can happen together. Gut & Immunity+ combines 18 probiotic strains with functional mushrooms, prebiotics, postbiotics(Digestive enzyme), and colostrum to support digestion, microbiome balance, and immune function from within.

How to use it

Mix with damp food. Use 1–2x daily for regular maintenance. Use up to 3x daily during periods of external stress.

PROTECT Spray Soothe & Cleanse


PROTECT is a 200 ppm hypochlorous acid spray for dogs and cats. It adds topical care to the Itchy Pet Protocol while Gut & Immunity+ and Lean Mass+ provide daily support from within.

Explore PROTECT Spray

Science-backed ACTIVE ingredients for root-cause wellness

Turkey Tail

Turkey Tail

Supports gut and immune balance

Turkey Tail

Supports gut and immune balance

Turkey Tail is a functional mushroom valued for its natural beta-glucans and prebiotic-like compounds. It helps support a balanced gut microbiome and healthy immune function from the inside out. It is most well-known for the medicinal compounds PSK and PSP which have been studied for cancer treatment.

Lion's Mane

Lion's Mane

Supports brain and nerve health

Lion's Mane

Supports brain and nerve health

Lion’s Mane is a functional mushroom known for supporting cognitive and nervous system health. It also plays a role in gut–brain connection support, making it valuable for whole-body balance.

Cordyceps

Cordyceps

Supports energy and stamina

Cordyceps

Supports energy and stamina

Cordyceps helps support natural energy, endurance, and vitality without stimulants. It is commonly used to support active pets, recovery, and overall physical resilience.

Reishi

Reishi

Supports calm, resilience, and immune health

Reishi

Supports calm, resilience, and immune health

Reishi is traditionally known as the “mushroom of longevity.” It helps support immune balance, stress resilience, and overall vitality, making it a powerful daily wellness ingredient.

Chaga

Chaga

Supports antioxidant protection

Chaga

Supports antioxidant protection

Chaga is rich in naturally occurring antioxidants that help support cellular health and protect the body from everyday environmental stressors. It is a strong foundation ingredient for whole-body wellness. It has ~20X more antioxidants than blueberries!

Probiotics

Probiotics

Helps maintain beneficial gut bacteria

Probiotics

Helps maintain beneficial gut bacteria

Probiotics are beneficial microorganisms that help support digestive balance, stool quality, and a healthy gut environment. They are an important part of daily microbiome support.

18 species of probiotics because DIVERSITY is the best indicator for positive outcomes, not CFU count.

B. lactis, B. bifidum, B. breve, B. infantis, B. longum, E. lactis, L. casei, L. acidophilus, L. bulgaricus, L. plantarum, L. rhamnosus, L. salivarius, Lc. lactis, L. brevis, L. fermentum, L. reuteri, S. boulardii, and S. thermophilus

Prebiotics

Prebiotics

Nourishes the gut microbiome

Prebiotics

Nourishes the gut microbiome

Prebiotics act as food for beneficial gut bacteria. They help support microbiome diversity, digestive comfort, and the foundation for stronger gut and immune health.

Digestive Enzymes (Postbiotics)

Digestive Enzymes (Postbiotics)

Supports gut and immune signaling

Digestive Enzymes (Postbiotics)

Supports gut and immune signaling

Postbiotics are beneficial compounds produced by probiotics. They help support gut barrier function, immune communication, and overall digestive resilience.

Colostrum

Colostrum

Supports gut lining, immune development and tissue repair

Colostrum

Supports gut lining, immune development and tissue repair

Colostrum provides naturally occurring immune-supportive compounds that help support gut lining integrity, immune health, and whole-body resilience, especially during growth, stress, or recovery. It also contains growth factors to support tissue growth, regeneration and repair.

*Ethically sourced – baby cows get all they need before we collect any colostrum!

Beta-Glucans

Beta-Glucans

Supports immune resilience

Beta-Glucans

Supports immune resilience

Beta-glucans are naturally occurring compounds found in functional mushrooms and yeast. They help support healthy immune activity, gut health, and the body’s natural resilience.

Fenugreek

Fenugreek

Supports digestion and metabolic balance

Fenugreek

Supports digestion and metabolic balance

Fenugreek is a traditional botanical known for supporting digestive comfort, healthy metabolism, and overall vitality. It also helps support nutrient absorption and balanced wellness from within.